Frequently asked questions

How do you price your work?

Pricing fine-art photography isn’t just about paper and ink.

Each print reflects a combination of creative value, production quality, and the very real cost of making the work in the first place.

Size, scale, and presence

Larger prints naturally cost more, not only because they use more paper and ink, but because they demand greater precision in printing, handling, and presentation. Bigger images also tend to have more visual impact on a wall, and that presence is part of their value.

For my largest prints (A2), I work with limited editions. This allows me to offer something more exclusive and ensures that those images remain special over time. Limiting the number of prints is a conscious choice, it reflects how I value the work and how I want it to live in the world.

Materials and production

All prints are produced using archival fine-art papers and pigment inks, chosen for longevity, texture, and tonal depth. These materials are significantly more expensive than standard photo paper, but they ensure that the print you receive is made to last; not just for years, but for decades.

Printing, quality control, test prints, and careful handling are all part of the process, even if they’re invisible at the point of purchase.

The cost of making the image

The price of a print also reflects what it takes to create the photograph.

Many of the images in the shop are made on location, sometimes close to home, sometimes much further afield. Trips to places like Death Valley, Iceland, or remote parts of Europe involve weeks of planning, travel, accommodation, car hire, and often working with models and collaborators on location.

Those costs add up long before a single frame is printed.

What you’re buying isn’t just the final image, it’s the result of time, risk, travel, trust, and collaboration, often in challenging environments and many many very early mornings!

Why I really do this

Of course, I need to charge fairly for my work. But the honest truth is that the biggest thrill for me is someone saying, “I want that image on my wall.”

The creative process, working with talented people (people who have become friends along the way), exploring unfamiliar places, and slowly shaping an image, is the real reward. Being able to share that work through my print shop is something I don’t take lightly. It’s a privilege, not a transaction I ever feel entitled to.

If you’re curious about the journeys behind the images, I often write about them in more detail on my blog, from planning and travel, to the moments that shaped the final photographs.

You can read more about those adventures here.